Category Archives: Strategy

Any press is good press (Pebble knocks-off Watch)

You have to love how scrappy Pebble is in the face of Apple’s Watch deluge.

Via Techradar

If I’m Pebble, I’m probably trying to get across several hard-hitting points relative to Apple:

  • We are more affordable
  • We have excellent battery life
  • We have great integration with the apps that matter to you
  • We are pioneers in the space with true geek cred
  • The delicious self-righteousness you felt about those status-obsessed losers with their Rolexes you’ll be able to feel when you wear your Pebble
  • Sure, we do “fashion” to a point. Beyond this point you are trying too hard.

I think it’s brilliant David v. Goliath marketing.